Friday, 18 November 2011

Mailing List and Mailshots





Feedback from Crit:
  • Overall execution of the design could have been carried out better.
  • Placement of the design on the inside of the leaflet was slightly off and this needs to be addressed.
  • Colour of card perhaps too dark.
  • The red colour was perceived to be brown.

For this design I have increased the opacity of the red from 33% to 75% so it is more bold.  I have chosen a lighter grey colour.  Previously I printed on grey card but if I were to print again, I'd probably print grey ink onto white stock.  

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