10 Final Letters

10 individual letterforms.  Each began as the same 'e' and were re-worked, exploded/blown up to illustrate the word 'expand.'  To make the 10x10 cm squares portray this word I;

• put more than one letter 'e' in some of the squares to multiply the effect,
• ignored counters and just kept them filled in/ didn't cut them out, this works well as it makes the letterform take up more empty space and makes it imposing.
• played around with the scale of the letter so that it was larger and sometimes let it go beyond the canvas size,
• carried the 'finial' or the tail of the e and made it larger than it should have been.

10 Letters, so far..

Design 10 letters, each 15 x 15 cm.  

Black and White only.

Conveying the word 'expand.'

Using the letter of your choice - 'e.'

Sketchbook development work:

'How to deal with the walk to college'

'How to deal with the walk to college'

At the beginning of a week long brief, my group and I received the question 'How to deal with the walk to college.'  Initially we brainstormed idea's, from the beginning we decided to keep our project light-hearted and playful as it isn't really a serious topic.  We played around with a few idea's at first, one being that we could create a board game.  The students would have to tackle obstacles along there way in order to get to college on time.  Instead we chose a more informative idea, we decided to create a map.  Still keeping it playful we brainstormed a few obstacles that you would come across when walking to the college.  Here is our early development of the map:

As you can see we have used hand drawn illustrations that we created ourselves as a group... It was important to us that we all had an input in the map so each of us did a few illustrations each.  As we started to add more and more obstacles, the map began to look cluttered and you just didn't know where to look because the page was so busy, so we decided to tone it down and we chose a few simple colours that we thought worked well together.  Below is our final outcome of the map (which actually folds into an envelope with front cover).

Group Crit, Questions and Action Plan

Is the map an appropriate form of delivery? Yes
Is the design to complicated? (not clear)     No, somebody said they enjoyed seeing it
Do you think we have addressed our problem? Yes
Do the colours work well?  Yes, they preferred them to the initial colours before we changed them
Is the route clear?  Yes, they said road names would only add to confusion.

Action Plan:

• Reduce size of icons
• add 'zzz' to sleepy man
• compass bottom right
• Ask about printing
• Add descriptions and key

Alphabet Soup, Summer Brief.

10 letters from my alphabet, enjoy..