Tuesday, 6 December 2011

Types of Research

Primary research is the surveys, questionnaires and interviews and investigations that you carry out yourself, therefore the information you've gathered is first hand.
Secondary research 
Quantative research 'He eats 6 meals a day.'  Facts/Figures, this information is usually more reliable as they're often statistics taken from large groups of people.
Qualitive research 'He eats loads of meals.'  This is information that is more opinionated but can often be backed up by quantative research.

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