Wednesday 25 January 2012

Knockengorroch 'Re-Brand'


Knockengorroch Festivals were born from a love of roots music, and created with the express aims of bringing great music to the hills of Galloway and supporting rural regeneration in the Uplands of Scotland.
Bringing first class World Music Acts to a beautiful and undiscovered upland corner of Scotland, seemed an excellent and relevant way to further this aim.
If lots of people were to have a great time in the process well so be it!
We began one mid-summer 1998, the year after an international ‘rainbow gathering’ took place on the land, and since then have moved from strength to strength without losing any of our original character. We now attract people from all over Scotland, the UK, and beyond, and have acted as an inspiration for several other festivals in Dumfries and Galloway, and further afield.
Originally held at Knockengorroch Farm in Galloway, we have also held festivals in the Forest of Ae near Dumfries, and Talnotry near Newton Stewart. All locations have a breath-taking beauty and ‘upland’ position in common, and it is this focus that Knockengorroch Festivals continue to promote.
Knockengorroch supports and creates local business and enterprise, and brings extra visitors to a relatively unexplored region of Scotland, the ‘Hidden Gem’.
In times long past and times today, the native hills and streams of Scotland have shaped its music. Stream becomes river, rural track becomes urban street, the musical landscape of today’s global village is diverse and scenic, but all music speaks a universal language.
The object of Knockengorroch artistic direction is to establish progressive linkage between the celebration of its natural amphitheatre and the now far-flung Celtic diaspora, once rooted in such homely places.
On the still wider contemporary seas of world-music the aim is primarily to promote multi-cultural forms and musical genres, highlighting the connection between roots music and the land that gave birth to that music and its people.
Music from all continents is therefore booked alongside the best in Scottish and European talent to showcase Celtic and World music in both traditional and contemporary fields.
It is Knockengorroch’s unique remit not only to celebrate ethnic diversity and fusion, but to make the music home amongst the hills once more, and give it up to the people.

Knockengorroch is a registered Community Interest Company

A Community Interest Company is a company which is looking to work for community benefit with the relative freedom to identify and adapt to circumstances, but with a clear assurance of not-for-profit distribution status.

After reading more into the festival, I think this design is perhaps too clean and crisp and doesn't say as much about the character of the festival that I would like them to:

Solution:




After speaking to friends who have been to this festival in previous years they now agree with me that this design is fitting.  The small illustrations add fun to the designs while still being kept minimal.  The colours I have chosen reflect where the festival site is located, amongst the tree's and fields of Kircudbrightshire, South West Scotland.  It also conveys the eco-friendly 'save the planet' side of the festival.



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