Batiste // Concept/Idea

After looking at what existing fragrances & identities there are at the minute I tried to think up some current trends/ issues/ fashions that can be related to hair or where I can picture myself on friend's taking dry shampoo with them.

As it's coming up to summer I thought

• Summer Holidays Abroad (keep your hair looking good in the heat)
• Music Festivals (you can't wash your hair in the middle of a field... well not very easily)
• Birds (a motif that I have seen quite a lot recently, representing freedom)

 Other idea's I came up with are:

• Aztec
• Floral
• Tribal
• Unisex/ Batiste for men - this would broaden target market