http://www.ycn.org/awards/ycn-student-awards/2012-2013/briefs/the-feel-good-drinks-company#.UJuDyakUUy4
Why have you chosen that particular brief?
I have chosen the feel good drinks brief because I am becoming more and more interested in packaging design and I really want to try having a go at food/drink packaging design, the brief is also light-hearted which helped my decision.
What do you want to get out of it?
I want to have a chance to design for a well known brand, gain recognition and experience and possibly get paid!
What do you want to do/make?
I want to redesign some packaging for feel good drinks - make it more noticeable and appealing/eye catching.
Why do you want to enter it?
I really admire good food/drink packaging design and would be happy to win.
There is quite a lot of freedom with the brief, you are given a logo and typeface but you are allowed to change them.
It also says you're allowed to be cheeky... which is great :)
What's the problem?
Current packaging design is quite modest and goes unnoticed
Only 2 out of 5 people in their target market are aware of feel good
What is it asking you to do about it?
Evolve the design, make it less modest and more eye catching and cheeky.
What is it trying to achieve?
To have a rebranded product and welcome in more customers
Make people happy/satisfied with product as then they will return.
Generate more money.
What are the 10 most important words in the brief?
100% Natural Ingredients
Healthy
Uncluttered
Fresh
Label
Smile
Tasty
PMA (Positive Mental Attitutde)
What is the message?
100% natural ingredients
No added sugar
Healthy/Honest
Make people feel good
What is the Audience?
16-34 year olds
sociable people
working people
happy, 'look on the brightside people'
What is the context?
Supermarkets
Cafe's
Ice-cream van
Packed lunch
Beach
What products are associated with it?
Fridge
Glass
Straws
Coasters
Bottle Opener
What do you have to do?
Re-design the packaging labels for 'The Feel Good Drinks Company"
What do you need to do?
Make the design stand out more, get the brand out there, more recognisable - consider target audience. Convey the message that their drinks are 100% natural and tasty
What can you do?
Re-design labelling either computer aided, screen print, hand-rendered, change typeface and logo
What could you do?
Could re-design the shape of the bottle
What hasn't been done before?
Feel good juice water feature
10 Ways to win:
Innovative Idea's
Professional Execution
Originality
Effective Communication
Meet the brief/ submission guidelines
Mindblowing Visuals
Question the brief/ break the brief
Quality of Presentation
Informed Decision
Contextualisation
Understand Audience
Meet deadline
What do you already know?
What do you need to find out?
Re-write brief in response to questions & how you are going to respond to it
Fonts, colours, info, concept, design direction, examples, contextual refs, drawings, mock ups
No comments:
Post a Comment