Feel Good Drinks // Final Crit Feedback

• the keyrings are an interesting idea, but would they be a permanent addition to the bottles or a one off/ speacial edition thing?
• the labels are bright and colourful in a way that would attract people to buy the drinks
• the keyrings would almost definitely get more people to buy the drinks as they're easily a 'collectable' set
• the idea of key rings is interesting & adds an extra element to the designs
• having the bottle cover in fruit is effective but you need to make room for the logo & packaging information.  The layout of the fruit has to be key within the designs
• the keyrings will definitely get more people to buy the drinks as they could work as a series/set/prizes etc.  They are bright and allow for interaction and competition
• handmade materials also links in well with eco and being healthy and organic
• good idea
• all good fruit shapes work better with less detail I feel, illustrations look friendly and approachable
• interactiveness of the design is good - gives something for audience to do whilst sat drinking - not seen previously
• time and effort put into keyrings really paid off with high quality achieved
• illustration style works well on bottle but the hand rendered approach doesn't work as well in a set with key rings as they are quite regular shapes
• experiment more with the colour schemes - look at using brighter reds all over labels similar to key rings
• expand the product range further - include some of the posters you mentioned in the brief
• think more about how the key rings would attach to bottles and photograph in context
• prefer the felt key rings - more tactile and nicer to handle than the laser cut wood versions.
• gradient is not needed, everything else in developed well
• create some mock ups of the bottles with the new drinks labels.