Legibility, Readability and Hierarchies

Example of the Hierarchy of Text in a Newspaper.

Colour Theory// Pantone Colour of the Year!

http://www.pantone.com/pages/pantone/category.aspx?ca=88

http://www.pantone.co.uk/pages/pantone/Pantone.aspx?pg=20821&ca=4

RSA// Stamp it - Crit Feedback

The images are a bit too severe and sinister, something softer and more playful is needed to lighten the overall mood.  The language is also severe.

I intend to draw up some more toys and hopefully make them less eerie/scary, also I shall soften the colours, perhaps use pastel colours and see if I can find a more suitable typeface.

RSA// Stamp it - Design Boards

RSA// Stamp it - Images of Designs

Final Images of the stamp and first day cover design.  Hopefully before module submission I will have them printed off from the good printers in the digital print studio.

RSA// Stamp it - Development of Yellow Stamp

When it came to printing the final designs, I realised that the white text saying 'Donate unwanted toys to Charities' was small and hard to read.  I've been playing around with the layout and point size however I still find it slightly illegible so I intend to darken the colour.

Queen with Troll Hair.

I designed this image to feature on the stamps as I thought it would make them more playful, I then became worried that it was not suitable and perhaps was an 'offence' to the Queen.

First Day Cover

Outside of Cover:

Inside of Cover:

RSA// Stamp brief - Basic Design Idea

This is not the final outcome, more of a visual brainstorm.

I've used muted darker versions of the primary colours// childish colours which gives the stamps an eerie look and they're almost uncomfortable to look at, especially the rag doll.  I think these designs are almost war-like (because of the structured text) and give off the wrong impression.  

I decided to change the format of the stamp and picked the 37x35 size as it is easier to fit the text into it.  I hope that the white lettering on bright backgrounds enforces impact.  I still want to create the images of toys myself instead of using the live-traced ones I have used so far.

Planes Workshop

'Z'  


The task was to build a 3D letterform, across three different planes.
 My group and I created a 'Z' with serifs.  The overall piece had

4 planes.  We chose 'Z' as it has three obvious different segments 

and they were all straight edged.  We also suspended the two back 

planes from the ceiling.  

 In order to properly see the 'Z' you have to look through

the viewfinder. 

The Final Structure:

This technique is hugely used by channel 4, on massive scales:

What is a line// Letterfolds

The images below are of my experiments with folding a-format paper into more interesting shapes than just in half.  I found a few diagrams of how to fold these shapes and intend to re-design them so they are more legible and so that they will fit in with my letter-set design as I think this will add an interesting extra to the collection.

This fold can also clip/hang onto things:

Apparently this fold represents the friendship

between two people:

RSA// Stamp It Brief... Further Development

What is a line? Image Development.

Experimenting for the first time with half-tone filter on photoshop (easy peasy) after seeing some really nice examples of half-tone prints in the screen print workshop.  I would quite like to try a four colour separation also.

Pencil Cover Design 15x3: