Showing posts with label OUGDCD. Show all posts
Showing posts with label OUGDCD. Show all posts

Saturday, 3 March 2012

Monday, 27 February 2012

'DIET' - Crit an analysis technique.

'D' Describe - What is visible? What is the audience looking at?



  • A poster of flowers with a rain cloud in amongst to convey the hidden positivity of rain.
  • A poster of a rain cloud.
  • A poster of words explaining that rain makes nature beautiful.
'I' Interpret - What does it mean? How does it function? 


The vivid green colour represents the green of our beautiful rolling hills and has connotations of freshness, countryside and forests.


'E' Evaluate - How successful is it? What context best suits it?


The posters work better as a set and I will have to re-work one of them for the competition.  I picture it to be placed in train stations/ airports so people travelling to the UK see it.  It could also brighten up dull stations.


'T' - Theorise - Does it solve the problem?  How else could it solve the problem better?


I think as a set they convey a good reason about why rain is beautiful but looking at it now, there definitely could be more information however I do like the simplicity of it.

Thursday, 23 February 2012

Possible Final Designs for Critique









D&AD Development on Illustrator

I'm going to document my process here so I can come back to idea's.  I'm finding it quite difficult to choose colours and intend to ask my peers their opinion.





I think the design actually looks better minimalistic without the second layer of low opacity green flowers it looks less confused.  However I'd really like to do something in this sort of style:









D&AD Brief

You are required to design a series of three posters A2 size that communicate:


"It always rains in your country.  Make a poster for visitors to the UK explaining why so much rain is attractive.  Don't be sarcastic.  After all, rain can be romantic, useful or beautiful."


Initial Idea's






I have decided to go with the idea that Britain is beautiful, but for rain the UK would not be as pretty.  Rolling green fields all year round, snowdrops in winter, daffodils in spring, all sorts of flowers in summer.  Everyone likes flowers :).