Design Practice Blog
Thursday, 6 December 2012
Wednesday, 5 December 2012
Design for Print & Web // Research Board
My initial research here consists of mostly way finding examples that I have found. I want to create something a bit different. A lot of way finding is quite clinical and dull.
The bike artwork below is quite interesting and I thought that I would include these to inspire me when I come to designing.
Tuesday, 4 December 2012
Design for Print & Web// Re-written brief
Brief Title: On Yer Bike
The Brief
We want you to create a system to help tourists and residents to help them navigate their way around a city of your choice within the UK. The system will have to inform people of safe/long/cultural/scenic routes while taking into consideration the person will be on a bike.
Target Audience
Tourists and cyclists within the city. (Possibly people who don't speak english).
Tone of Voice
Informative
Mandatory Requirements
Submission should be typographic
A system to help cyclists find their way around cities
Deliverables
Sign Posts
Map
Guide brochure/leaflet
Website containing info about cycle routes, places and events
Mobile Phone app
The Brief
We want you to create a system to help tourists and residents to help them navigate their way around a city of your choice within the UK. The system will have to inform people of safe/long/cultural/scenic routes while taking into consideration the person will be on a bike.
Target Audience
Tourists and cyclists within the city. (Possibly people who don't speak english).
Tone of Voice
Informative
Mandatory Requirements
Submission should be typographic
A system to help cyclists find their way around cities
Deliverables
Sign Posts
Map
Guide brochure/leaflet
Website containing info about cycle routes, places and events
Mobile Phone app
Design for Print & Web // ISTD Briefs
ON YER BIKE . . .
As cities around the world introduce schemes to rent bicycles, these are becoming more popular travel options for tourists wanting to see as much as possible in a limited time – cheaper than taxis, more to see than using the metro, unlimited mileage, no timetables to check and no carbon footprint. Similarly, more residents use bikes as the better all-round, healthier option.
However, what you gain in some ways you lose in others. If you walk you can check your tourist guide map or even ask someone for directions. In a car you can use your ‘sat nav’. How do you find your way around a city while riding a bicycle? How do you know what are safe, interesting and short routes? How could you be given cultural or event information, for instance, that enriches the potential of a journey?
Reading a map while riding a bike is not a skill worth trying to develop or refine – we suggest. So, is there an alternative?
What could the city provide to aid cyclists? Cycle Lanes provide designated ways but the pressure to provide for other traffic makes these impossible in most city streets. There are sat navs for bikes but they don’t yet offer that local knowledge of where is safe, what are short cuts that suit cyclists and what routes offer a great experience.
Our existing street signs and surfaces display national and internationally accepted symbols with location-specific names and language. Could we supplement these using a ‘hobo code’ that is transient? Could we amend the existing signs and information systems, the street surface or explore the architectural features of the city
As cities around the world introduce schemes to rent bicycles, these are becoming more popular travel options for tourists wanting to see as much as possible in a limited time – cheaper than taxis, more to see than using the metro, unlimited mileage, no timetables to check and no carbon footprint. Similarly, more residents use bikes as the better all-round, healthier option.
However, what you gain in some ways you lose in others. If you walk you can check your tourist guide map or even ask someone for directions. In a car you can use your ‘sat nav’. How do you find your way around a city while riding a bicycle? How do you know what are safe, interesting and short routes? How could you be given cultural or event information, for instance, that enriches the potential of a journey?
Reading a map while riding a bike is not a skill worth trying to develop or refine – we suggest. So, is there an alternative?
What could the city provide to aid cyclists? Cycle Lanes provide designated ways but the pressure to provide for other traffic makes these impossible in most city streets. There are sat navs for bikes but they don’t yet offer that local knowledge of where is safe, what are short cuts that suit cyclists and what routes offer a great experience.
Our existing street signs and surfaces display national and internationally accepted symbols with location-specific names and language. Could we supplement these using a ‘hobo code’ that is transient? Could we amend the existing signs and information systems, the street surface or explore the architectural features of the city
street – or examine electronic possibilities that
will satisfy the needs of the target market?
The Brief
We want you to create an information system for cyclists to find their way around cities. While we want you to consider the factors already mentioned, we want to see fresh thinking on what cycling in the city can offer and how the city can expand the potential for residents and visitors to cycle.
The system will require expression through appropriate media and will need information materials and promotion.
Use any media you think will work – the choice is yours – as long as it has a solid idea, informs and shows your typographic skills. Remember that words and language are our collateral and that your submission should be essentially typographic.
Target Audience
Tourists and cyclists of all ages
Requirements
• Research and Development • Strategy
• Specifications/Grid(s)
• Dummy/Prototype(s)
• Presentation
Cross-reference this project brief with the ‘Assessment Criteria’ sheet.
Submissions will only be accepted in one robust portfolio no larger than a2.
Problems you want to solve:
How do you find your way around a city as a tourist while riding a bicycle?
How do you know which areas are safe?
How do you know where's interesting to go?
How could I give cyclists cultural or event info?
Encourage people to use bicycles as a mode of transport when visiting cities.
Reasons you want to solve the problems:
To help people navigate around cities on their bikes, encourage them to use bikes.
To make cycling more interesting/ appealing to tourists
Facts about your subject
Cycling is more environmentally friendly then other modes of transport
You can travel three times faster on a bike than walking
Things you don't know about the brief
What country/cities?
How many languages do they want?
Do they want image/illustration as well as typography?
Audience
Tourists, possibly who don't speak english
Cyclists of all ages
People who are interested in cultural activities
Ideas you want to communicate
Wayfinding - give tourists info that is easily understood while cycling
Communicate short cuts/ directions
Convince/ encourage tourists to cycle
Deliverables
Sign posting
Map
Booklet to link with the sign posting
Website containing info about cultural/ event info within cities
Advertising
Colour co-ordinated for example:
Green - safe
Yellow - short cut
Red - scenic route
The Brief
We want you to create an information system for cyclists to find their way around cities. While we want you to consider the factors already mentioned, we want to see fresh thinking on what cycling in the city can offer and how the city can expand the potential for residents and visitors to cycle.
The system will require expression through appropriate media and will need information materials and promotion.
Use any media you think will work – the choice is yours – as long as it has a solid idea, informs and shows your typographic skills. Remember that words and language are our collateral and that your submission should be essentially typographic.
Target Audience
Tourists and cyclists of all ages
Requirements
• Research and Development • Strategy
• Specifications/Grid(s)
• Dummy/Prototype(s)
• Presentation
Cross-reference this project brief with the ‘Assessment Criteria’ sheet.
Submissions will only be accepted in one robust portfolio no larger than a2.
Problems you want to solve:
How do you find your way around a city as a tourist while riding a bicycle?
How do you know which areas are safe?
How do you know where's interesting to go?
How could I give cyclists cultural or event info?
Encourage people to use bicycles as a mode of transport when visiting cities.
Reasons you want to solve the problems:
To help people navigate around cities on their bikes, encourage them to use bikes.
To make cycling more interesting/ appealing to tourists
Facts about your subject
Cycling is more environmentally friendly then other modes of transport
You can travel three times faster on a bike than walking
Things you don't know about the brief
What country/cities?
How many languages do they want?
Do they want image/illustration as well as typography?
Audience
Tourists, possibly who don't speak english
Cyclists of all ages
People who are interested in cultural activities
Ideas you want to communicate
Wayfinding - give tourists info that is easily understood while cycling
Communicate short cuts/ directions
Convince/ encourage tourists to cycle
Deliverables
Sign posting
Map
Booklet to link with the sign posting
Website containing info about cultural/ event info within cities
Advertising
Colour co-ordinated for example:
Green - safe
Yellow - short cut
Red - scenic route
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