Batiste // Concept/Idea

After looking at what existing fragrances & identities there are at the minute I tried to think up some current trends/ issues/ fashions that can be related to hair or where I can picture myself on friend's taking dry shampoo with them.

As it's coming up to summer I thought

• Summer Holidays Abroad (keep your hair looking good in the heat)
• Music Festivals (you can't wash your hair in the middle of a field... well not very easily)
• Birds (a motif that I have seen quite a lot recently, representing freedom)

 Other idea's I came up with are:

• Aztec
• Floral
• Tribal
• Unisex/ Batiste for men - this would broaden target market

To Dry For

After researching into the To Dry For Tea Towel Competition, I understood that what they were looking for was something light-hearted and illustrated, other than that the subject matter seemed to be whatever you wanted it to be.

As the brief was so broad in the fact that you could draw anything I decided to make it relative to my life now and as I have recently joined a circus skills group I have began to learn to do performance hula hoop.  I have also noticed that personified animals are very popular within illustration at the minute so I thought I would focus on this.

Mesmerized Squirrell

"A moment on the lips, forever on the hips"

What is Good // Research Booklet

 


Size is appropriate, check for hypenation
Good Typeface
Could bind in a bunting relevant way
Could this, as it is small be made in a bunting style, eg fold up to triangles
Try more interesting layout, use a grid, this looks rushed
Useable readable size
Love the front cover, try a more interactive booklet that could fold out like bunting
Think about the format, this could be interesting and interactive
Really like topic choice
Good format & process research about what you want to do
Could look at famous brands?
Front cover = beautiful, maybe adding bunting into a binding method if possible would be cool
Interesting & varied research
Nice, cute pocket size bunting guide
Book could of been concertina bunting
Clear layout, not too text heavy, makes me want to read it
Crochet bunting is a well good idea

My own thoughts:

Include:

'How to crochet your own bunting' article
'How to make your own bunting kit' (image of)
Bunting applied to things
Include brands from brand research task, eg. Cath Kidston, Liberty London, Laura Ashley

What is Good // An Introduction to Bunting

Feel Good Drinks // Submission :)

 Below you may find the design boards which I submitted to the competition.

 

Feel Good Drinks // Final Design for Sparkling Range

Ella's Kitchen // Character Development

Below are Katies fruit shapes, which were originally for the laser cutter but when designing the poster, I felt it needed a bit of humour to make it more playful, so I have edited them slightly.

 

 

Adding simple hands, feet and eyes makes these illustrations come alive :)

 

Ella's Kitchen // Tree Decorations & Information

Below are the fruits that my partner Katie Winter designed, and underneath you can see I have edited them slightly to prepare them to be cut out on the laser cutter tomorrow and added the information I found researching the brand that I have condensed down so that it will fit onto the decorations.

I think Katie's fruit illustrations work well as she has eye dropped the colours from the Ella's Kitchen website and the bubbly shapes are quite childlike and work well.

 

I have added what I think is relevant information to the decorations so far and plan to consult Katie tomorrow to see if she agrees or has any suggestions.

Ella's Kitchen // Poster Development

Here is the poster in it's simplest form, it seemed too simple so I developed it further.

 

 

The little fruity characters help this poster become more interesting and humorous. 

Ella's Kitchen // Poster Development

I have been working on developing a poster to go along with our table top interactive tree, to be placed behind the tree, or to be distributed to clients.

The poster will feature the tree as it signifies growing up to be big & strong and we really want to communicate that this is what Ella's Kitchen will help with.

You can see above that I have just created a clipping mask and lowered the opacities of the layers to get this grass effect.  The colour of the top layer has been eye-dropped from one of the leaves (the tree which Katie drew up).  


The text used in the image below is 'milkmoustachio' I think it is too illegible.  I want the text I use to be quite similar to child's hand writing while also being legible.  I shall keep looking...

 The text used below is 'little miss priss,' it is more legible but I think it should be bolder.

The next font I tried out was 'jskang.'  It works better because it is bolder and looks more child - like.

 

In this image I have used 'pencil pete'

Ella's Kitchen // Creative Requirements

Been getting a bit confused about what Ellas Kitchen actually want from us.  To go along with our toolkit (which is the tree and its decorations) I think we should also create some promotional material in the form of posters and probably some sort of welcome piece.

You could think about something simple to share with all our stakeholders like an email or .pdf welcoming them to the Ella’s Kitchen brand, as well as a printed version for initial meetings. But also think about an exciting bundle of items that could be sent to our long-term partners to help them understand and live our brand values on a day-to-day basis: they might be in another part of the world where we can’t meet with them personally on a regular basis.  
But of course you’re not limited to anything; we’d love to hear your ideas of how we can communicate our brand values to our stakeholders in any media (posters, magazines, comic strips, audio clips, animated videos, uniform, teracycle product, stationary… etc).

Ellas Kitchen // Design Sheets