RSA// STAMP IT BRIEF

BRIEF

Produce a set of 4 postage stamps that effectively and creatively communicate a unique and informed response to theRSA Postage Stamp Brief. You will also be required to produce the first day cover packaging and design/propose any promotional material that you see as relevant to their release Your response should generate interest in your subject as well as inform people about the content.

Background / Considerations

As a designer you have to become an instant expert, fan and enthusiast on any given subject. Fast and thorough research is key in order to find interesting, unique and useful information. You will need to quickly understand the breadth of your subject before focussing on specific informed content. Your response should aim to: produce an innovative response that goes beyond conventional treatments and styles look at recent       examples of innovation in stamp design demonstrate originality of thought and approach based on sound research a new, younger and more visually aware generation of stamp users and collectors. The success of your designs will be judged on the following criteria: Design craft –           does your solution look and feel the best it can?  Ingenuity –                is it frugal with resources, is it surprising, and does it solve a problem?  Insight –                    what need, gap or opportunity have you discovered and how?  Communication –    is it easy to understand and does it inspire people?  Social benefit –        how does it help society as a whole?

Mandatory Requirements	Deliverables
See the RSA brief for mandatory requirements.	A set of 4 postage stamp designs produced to scale. 4 x A3 presentation boards as outlined in th RSA Brief First day cover packaging for the release of the stamps. Any additional promotional material appropriate to your subject. Evidence of thorough research and development posted to your design practice and Design context blogs as briefed.
Studio Deadline	Module Deadline
Monday 26th March - 10am	16 / 05 / 2012

Supporting Material / Resources / Useful Links

http://en.wikipedia.org/wiki/Postage_stamp_design http://www.royalmail.com/discounts-payment/stamps/prices Examples of Postage Stamp Design  RSA BRIEF (pdf) RSA online resources and Templates