Handmade by LucyLu 'Make your own' Bunting Kits, £12.80
Type writer font gives a hand made feel
Feminine colours and decoration (flowers, gingham and polkadots) target a young female market that is quite fashionable at the minute
The product and packaging has a country cottage tea party feel
Cath Kidston
Versatile logo, usually red writing on either blue or white background and is often placed over bold floral patterns. The reds and blues are quite feminine and target a mainly female audience. The type face is a script font that is more inviting to the working class people than a serif font for example.
Liberty London
Liberty London is a very well known brand and is quite prestigious, you can tell this through the type face used and the grand illustration at the top which is similar to those on grand old buildings, this reflects quality and makes people trust the brand.
Laura Ashley
Serif font suggests quality
These kind of logos are very good for the clothing outlet. The concept of the logo is enough creative to attract people towards the products and impress them to buy the product. This is called the real marketing strategy. Logo Design Tips
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