Wednesday, 17 April 2013

Creative Networks Beer // Hellfire Beer Label Design

From my design sheets I decided to concentrate on the flame drawing below.


I was worried that the filled in flame looked like some sort of tacky sticker so I edited it to become an outline and then created a pattern from there.

 



At first I struggled with colour choice and then decided to go for a terracotta colour as it is warm and bold but not too bold, and still light enough for the text to stand out.


I needed a chunky font so that the lettering stood out against the background.



In the end I decided to use Bebas Neue as it is simple and trendy.  I removed the full colour background because then the pattern will work well against the colour of the beer bottle.



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